Understanding Social Media Marketing

social media iconsYou may have heard of Social Media Marketing, but what does it mean when it comes to your business?  Let’s break it down together.

Social Media includes things like Facebook, Twitter, Instagram, Pinterest, and Yelp.  These are all called ‘platforms.’  They are places where users, such as yourself, can create content (text, pictures, videos, etc.) and share them with other users, such as their friends, family, and also strangers.

For example, you might take a picture of your workspace to share on Instagram with the text “Come visit us today!”  Or you could read reviews others have written about your business on Yelp and post pictures you took to show customers your business space.

When marketing on Social Media platforms, it’s important to understand a few key things that will help you keep customers coming back again and again.

First, and most importantly, is to understand the goal of your marketing.  This goal is always to get your current and future customers to go to your website.  When people use a website information can be tracked regarding their interests which can allow you to more accurately target your future advertisements.  Your website should also have a contact form to allow customers to contact your business.

Second is consistency.  This covers a lot of bases when it comes to Social Media Marketing.  To be successful, the marketing you do on social media must be consistent in the timing between the posts and the types of posts shared (memes, photos, calls to action, sales, etc.).

Third and last, you must be reliable with the posts you share.  This requires commitment and a time dedication each week toward creating content and sharing on each platform you are involved with.  As a busy business owner, this is the hardest part of Social Media Management.  A Social Media Manager can help you both create content and share it at the appropriate times.

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